What Should Be in Your Hurricane Kit?


Hurricane season officially starts on June 1st, and ramps up in August. This week is National Hurricane Preparedness Week, and we’re focusing on how you can prepare your emergency kit. We highly recommend getting your plan together well before the peak of the season.  Continue reading

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First Responders’ Appreciation Week


To show appreciation for our customers who work in the public safety sector, we offer an everyday discount of 10%. However, this week when you show your ID,  you’ll get 20% off your purchase! This discount applies to all firefighters, law enforcement officers (police and sheriff), and EMTs/ paramedics.

Need a new pair of boots for work, or have you been eyeing that sweet firearms safe?

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SOG Spring/Summer 2016 Rebate



Receive a SOG Limited Edition patch and $5 back with any SOG purchase of $39.97 USD ($43.97 CAD) or more between May 15th 2016 and August 15th 2016.


Receipts must be dated between 5/15/16 and 8/15/16, and rebate claims must be postmarked no later than 8/29/16 and received no later than 9/5/16.


Questions? Visit sogknives.com/rebates-promos.html or send an email to rebates@sogknives.com.

To check on the status of your SOG rebate: rapid-rebates.com

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Stay Safe on Campus


April is National Sexual Assault Awareness Month. According to the most recently available data, one in five women and one in 16 men will be a victim of completed or attempted sexual assault while in college (source).  Awareness is the first layer of protection in your self-defense plan. These non-lethal weapons add another layer of protection. Continue reading

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Forward, March!

Here’s all the great stuff happening in the next month:

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No Need to Fear, Adventure Dog is Here!

Most pet owners would do anything to keep their pets happy and healthy. The people at Adventure Medical Kits must be pet owners, too, because they have a product line made specifically for dogs!

The Adventure Dog Series of First Aid Kits has three offerings: the basic Heeler, the more advanced Trail Dog, and the all-encompassing Me & My Dog. Ranging in price from $10-$50, the Adventure Dog Series is an affordable, must-have addition to any pet owner’s family emergency plan.


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How You Can Prevent The Spread of Zika in Florida

UPDATE: As of August 10th, 2016, there have been 328 CDC-confirmed cases of Zika virus in Florida, with 6 of them being acquired locally.

It’s February, and 50°F outside, yet a case of Zika virus has been confirmed in nearby Osceola County. The rest of the country is still frigid, but Florida remains vulnerable, since mosquitoes are the main transmitter of the virus. What can you do to help prevent the spread? Continue reading

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February Sales

Give a unique gift this Valentine’s Day!



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Where do I begin?

For almost the past year, we’ve been working on updating our website to better serve you. We finally went live with the new site last week, and we’re so happy to be able to make that announcement!


New site features include:

  • Real-time inventory tracking. Your purchases are automatically subtracted from our inventory count.
  • Wish list. Start tracking your birthday or holiday list and send it out to friends and family!
  • Buy and use gift cards online.
  • Express checkout: Don’t want to create an account? You don’t need to!
  • International checkout!

As always, most orders over $50 ship free, and you can still count on our web team’s exceptional customer service.

Take a look around the new alsarmynavy.com!

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Sale Alert: 25% Off Tru-Spec 24-7 Pants


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